I AM FAKE is not just proud to be cruelty-free, it wants to make a statement

The snug was born from a simple idea, to create an armchair that does not take itself seriously while being usable by as many people as possible.

The manufacturing process, the materials used and the packaging have been designed to have a reduced environmental impact.

Woman wearing yoga clothes enjoying reading while seated on a Snug Chair with cream bouclé fabric.

This is where the fun stuff happens

Man enjoying a coffee cup and read paper magazine while seated on a Snug Chair with white fabric from i am fake faux fur collection.

Time to relax and enjoy the moment

Two kids, a boy and a girl, are seated in their room, playing with a skateboard and reading a book while comfortably seated on a pink bear Snug Chair from the I Am Fake faux fur collection.

Comfort that keep you glued to the chair

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